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Ireland/Davenport has created an ad for BMW that was shot underwater in Dahab, Egypt. Directed by Greg Gray of Velocity Films, the ad aims to highlight BMW's EfficientDynamics philosophy. Titled Diver, the ad features World Freediving record holder Guillaume Nery in a re-creation of his most recent dive to the world record depth of 113 metres. The voiceover explains that although everyone has the same lung capacity and everyone breathes the same air, it is how the body is able to use the air that sets freedivers apart from the rest. The narration emphasises that diving technique and the perfect economy of movement are essentially what it takes to get the maximum performance out of just one breath of air. Ireland/Davenport head of strategy, Jason Knight, explains the background thinking behind the creative execution: "The new TV commercial is part of an integrated communications campaign intended to illustrate BMW's philosophy around increasing fuel efficiency and lowering CO2 emissions, without compromising on its fundamental commitment to performance and driving pleasure.
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The Tottenham Hale Safer Neighbour-hoods Team has warned BMW drivers to park in well-lit streets after a spate of thefts which has seen the luxury brand vehicles targeted at least once a week. Sergeant Stewart Randall said: "They're bending the door or smashing the window. We believe we have a couple of suspects we want to look at.
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Customers include BMW, MINI USA, Volvo (all of whom offer subscription-free services) as well as device makers ASUS, Garmin, TomTom, Navigon, Nav N Go, Mio Technology, Delphi, Kenwood, Clarion, Harmon Kardon, Panasonic, Siemens, and Cobra Electronics, among others. Clear Channel Radio is a division of San Antonio-based Clear Channel Communications Inc. (OTCBB: CCMO), a leading global media and entertainment company. Its holdings encompass hundreds of radio stations, including KZRR-FM, KSYU-FM, KPEK-FM, KABQ-FM, KTEG-FM, KBQI-FM and KABQ-AM in Albuquerque, and an outdoor billboard business. .
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BMW is presenting some of its new models and technology at the 2009 NAIAS in Detroit, on January 5th. Highlights include the relaunched BMW Z4 roadster, the new MINI convertible, as well as the new BMW 7 and BMW 3 Series. BMW is also showcasing its ActiveHybrid and EfficientDynamics technologies. These videos include exterior, interior and driving shots of the new MINI convertible and the new BMW Z4 sDrive35i. .
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Qatar�s Nasser Saleh Al Attiyah won the stage in a BMW. Spain�s Carlos Sainz remains the overall leader, with Gordon 34:32 behind. Tuesday�s stage four is 488 kilometers, as the competitors travel from Jacobacci to Neuquen. Jan. 5 - 10:37 pm et
Source: Scene Daily .
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